Hey, I’m

Hey, I’m

Hey, I’m

Portrait of Emma
Portrait of Emma
Portrait of Emma

Ivan.

Ivan.

Ivan.

Product designer
and builder.

Product designer
and builder.

Product designer
and builder.

Ambiguity → shipped product

I help teams turn vague problems into shipped products through practical, scalable design.

I help teams turn vague problems into shipped products through practical, scalable design.

I help teams turn vague problems into shipped products through practical, scalable design.

Complex systems & B2B

I work across product, engineering, and delivery on complex B2B platforms and internal tools.

I work across product, engineering, and delivery on complex B2B platforms and internal tools.

I work across product, engineering, and delivery on complex B2B platforms and internal tools.

AI & fast prototyping

I use AI and research to iterate faster and close gaps between design and development.

I use AI and research to iterate faster and close gaps between design and development.

I use AI and research to iterate faster and close gaps between design and development.

Real-world performance

My background in digital marketing and business helps me design products that perform in real acquisition and conversion contexts.

My background in digital marketing and business helps me design products that perform in real acquisition and conversion contexts.

My background in digital marketing and business helps me design products that perform in real acquisition and conversion contexts.

10

Years into design

60+

Designers mentored

15+

Data heavy products shipped

Vision

How I work

I prefer simple solutions, clear ownership, and fast feedback loops.

What I value

Practical design, honest collaboration, and decisions grounded in reality.

Where I’m strongest

Complex products, early exploration, iteration, and design systems.

What I avoid

Over-polishing too early and design detached from delivery.

See my work

See my work